Innovation and Regulation on the Open Seas: The Development of Sea-Nine Marine Anti-Fouling Paint: Studies in Materials Innovation

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By Jody A. Roberts
Year: 2009
Pages: 14
Binding Paperback

Product Code: 143795278X

Description

The development of Sea-Nine marine anti-fouling paint linked agricultural biocides, coatings research, and fed. and internat. regulation. The intro. of the marine coating in the 1990s was heralded as a “green” alternative to the toxic coatings used up to that point. Arriving at the final product, however, required the team at Rohm and Haas to negotiate a tricky technical and legal terrain. Work through the regulatory systems helped open new market possibilities for the co. and place Sea-Nine at the forefront of a previously unexplored marketing niche. This case study offers a number of important lessons for current molecular research, emphasizing the role of collaboration for expertise and the ways in which regulation can spur the innovation process.

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