Join our mailing list!
(Your shopping cart is empty)
Chemical Heritage Fdn.
Sun and Earth and the “Green Economy”: A Case Study in Small-Business Innovation: Studies in Materials Innovation
Since 1980 the household-cleaning-products industry has proliferated with small, niche firms catering to consumers interested in plant-based surfactants, or oleochemicals, rather than petroleum-based cleaners. While oleochemicals are still a relatively small part of the market, a few successful firms have not only inspired other similar small bus. but have also led large producers to innovate their own lines of “green” household products. This case study focuses on one of the earliest co. to produce “natural” household-cleaning products, Sun & Earth, and places the co. in the context of the larger phenomenon of the so-called green economy. The case of Sun and Earth illuminates what it means to innovate as a small business in a niche market.
Chemical Sciences in the Modern World
Twenty-First-Century Science Education: Preparing Teachers and Students for the Future: LISE 7: The 7th Annual Leadership Initiative in Science Education
Scaling Up: Science, Engineering, and the American Chemical Industry
Research Frontiers for the Chemical Industry: Report on the 2nd Annual CHF-SCI Innovation Day Warren G. Schlinger Symposium: 7 September 2005
Molecules That Matter: Catalog of an Exhibit
Share your knowledge of this product with other customers...
Be the first to write a review
Diane Publishing Co
PO Box 617
Darby, PA 19023-0617
Become an Affiliate
Send Us Feedback
Copyright ï¿½ 2004 Diane Publishing Company. All Rights Reserved.