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Diane Publishing Books
Potential Effects of a Ban on Direct-to-Consumer Advertising of New Prescription Drugs
Concerns about direct-to-consumer advertising of prescription drugs have spurred recent proposals for a moratorium on advertising brand-name prescription drugs to consumers during the first two years following a drug's approval by the Food and Drug Administration. This report examines some of the effects of such a moratorium, drawing on data documenting direct-to-consumer advertising and other promotional activities used by pharmaceutical producers as well as academic analyses of how advertising has affected the market for drugs. Charts and tables. This is a print on demand edition of an important, hard-to-find publication.
Applique: The Ann Boyce Way
Rise of Life: The First 3.5 Billion Years
Travelerís Self Care Manual: A Self Help Guide to Emergency Medical Treatment for the Traveler
New View of Self: How Genes & Neurotransmitters Shape Your Mind, Your Personality, & Your Mental Health
Saddam Hussein: Defying the World: A Visual Biography (video)
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