Join our mailing list!
(Your shopping cart is empty)
Diane Publishing Books
Potential Effects of a Ban on Direct-to-Consumer Advertising of New Prescription Drugs
Concerns about direct-to-consumer advertising of prescription drugs have spurred recent proposals for a moratorium on advertising brand-name prescription drugs to consumers during the first two years following a drug's approval by the Food and Drug Administration. This report examines some of the effects of such a moratorium, drawing on data documenting direct-to-consumer advertising and other promotional activities used by pharmaceutical producers as well as academic analyses of how advertising has affected the market for drugs. Charts and tables. This is a print on demand edition of an important, hard-to-find publication.
Bridges of Battle: Famous Battlefield Actions at Bridges & River Crossings
Sherlock Holmes Victorian Cookbook: Favourite Recipes of the Great Detective & Dr. Watson
Secret Agenda: One Manís Fight Against High-Tech Terrorists & Their Biological & Nuclear Weapons of Mass Destruction
Dress Codes: Meanings & Messages in American Culture
Share your knowledge of this product with other customers...
Be the first to write a review
Diane Publishing Co
PO Box 617
Darby, PA 19023-0617
Become an Affiliate
Send Us Feedback
Copyright ï¿½ 2004 Diane Publishing Company. All Rights Reserved.