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Diane Publishing Books
McIlhenny’s Gold: How a Louisiana Family Built the Tabasco Empire
Jeffrey Rothfeder (au)
After the Civil War ended, Edmund McIlhenny returned with his wife to her home in Avery Island. To his surprise, the hot peppers he had planted before being forced off the island had flourished. He chopped up the peppers, combined them with salt and vinegar, and produced the first batch of hot pepper sauce. He called the sauce Tabasco. This history tells how a secretive family bus. emerged that would produce one of the best known-products. Today, the Co., still clings to tradition. They refuse to sell out to big food co., yet run circles around its competitors. “The story of the continuing success of an eccentric, private co.; a history of a popular consumer product; and an exploration of our desire to test the limits of human tolerance for fiery foods.” Illus.
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