Join our mailing list!
(Your shopping cart is empty)
Diane Publishing Books
Married to the Brand: Why Consumers Bond with Some Brands for Life
William J. McEwen (au)
Provides a strategic framework to measure and manage one of a company’s greatest strategic assets: the relationship between a brand and its consumers. Here is the story of what makes profitable brand relationships work -- through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, it explores why people bond with some brands and not others. Drawing on 60 years of Gallup Org. research into consumer psychology, this book shows how emotional connections can be measured and managed. A must-read for profit-obsessed marketers everywhere -- from the boardroom, where strategies are formulated, to the front lines, where employees “live” the brand every day. Illus.
Country Ribbon Crafts: Delightful Projects Using Easy Techniques
Essential Tibetan Buddhism
Commonwealth of Science: ANZAAS & the Scientific Enterprise in Australia, 1888-1988
Solutions: The Woman’s Crisis Handbook
Women of Strength: Biographies of 106 Who Have Excelled in Traditionally Male Fields, A.D. 61 to the Present
Share your knowledge of this product with other customers...
Be the first to write a review
Diane Publishing Co
PO Box 617
Darby, PA 19023-0617
Become an Affiliate
Send Us Feedback
Copyright ï¿½ 2004 Diane Publishing Company. All Rights Reserved.