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Diane Publishing Books
Making Health Communication Programs Work (rev. ed.)
Elaine Bratic Arkin (au)
A revision of the original “Making Health Communication Programs Work,” first printed in 1989, which the Nat. Cancer Inst. (NCI) developed to guide communication program planning. During the 25 years that NCI has been involved in health communication, ongoing evaluation of their communication programs has affirmed the value of using specific communication strategies to promote health and prevent disease. Research and practice continue to expand the NCI’s understanding of the principles and techniques that provide a sound foundation for successful health communication programs. This revision updates communication planning guidelines to account for advances in knowledge and technology during the past decade.
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