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Knowledge@Wharton: On Building Corporate Value
Regardless of the e-commerce initiatives your busi

Our Price: $30.00
By Mukul Pandya (au); Harbir Singh (au); Robert E. Mittelstaedt (au); Eric Clemons (au)
Year: 2003
Pages: 227
Binding Hardcover
ISBN 0-471-00830-3

Product Code: 142236075X

Regardless of the e-commerce initiatives your business has undertaken, it should be clear that youíve barely scratched the surface. This book reveals what the Internet can truly do for your business, then shows you how todayís most innovative firms are doing it. Explains how you can integrate the Internet into every aspect of your business. Reveals techniques for: Using Internet tools to create & manage enduring brands; Understanding & managing risks created by the Internet; & Pursuing strategic alliances to support your companyís goals. Shows you how to use Internet tools & concepts to generate competitive benefit & value by locating customers, learning what they want, & providing it in the most efficient ways possible.

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