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Diane Publishing Books
Kmartís Deadly Sins: How Incompetence Tainted an American Icon
Marcia Layton Turner (au)
News that discount giant Kmart was filing for bankruptcy in early 2002 sent shockwaves through the retail community. How could a brand as widely recognized & firmly fixed in our cultural lexicon be teetering on the brink of extinction? Here,Turner reveals the real reason behind Kmartís troubles -- bad management -- & discusses how the large personalities & even larger dreams of Kmartís misguided leaders played a significant role in transforming this once profitable retail titan into a bankrupt behemoth. Paints a clear picture of exactly how Kmart managementís thinking emerged as well as what went on behind the scenes -- & why. Identifies & examines the 10 management mistakes, which ultimately brought Kmart to its knees.
Years of Renewal
Sale Price: $12.00
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