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  Home > Diane Publishing Books >

Kmartís Deadly Sins: How Incompetence Tainted an American Icon
News that discount giant Kmart was filing for bank

 
Our Price: $25.00
By Marcia Layton Turner (au)
Year: 2003
Pages: 256
Binding Hardcover
ISBN 0-471-43593-7

Product Code: 1422355713

Description
 
News that discount giant Kmart was filing for bankruptcy in early 2002 sent shockwaves through the retail community. How could a brand as widely recognized & firmly fixed in our cultural lexicon be teetering on the brink of extinction? Here,Turner reveals the real reason behind Kmartís troubles -- bad management -- & discusses how the large personalities & even larger dreams of Kmartís misguided leaders played a significant role in transforming this once profitable retail titan into a bankrupt behemoth. Paints a clear picture of exactly how Kmart managementís thinking emerged as well as what went on behind the scenes -- & why.  Identifies & examines the 10 management mistakes, which ultimately brought Kmart to its knees.

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