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Diane Publishing Books
How Winners Sell: 21 Proven Strategies to Outsell Your Competition and Win the Big Sale
Dave Stein (au)
Stein’s 21 strategies -- along with lots of proven tactics -- provide “in the trenches” coaching on how to: Retool yourself to win by strengthening your skills, attitude, and knowledge; Leverage the Internet for information about your prospects and competitors; Develop and qualify leads higher up the value ladder; Know what your customer is buying before you start selling; Harness the power of your virtual sales team; Predict what your competition will do at each step in the evaluation; Earn “trusted advisor” status with your C-level clients; Deliver compelling executive presentations; and Enlist and train allies within your accounts who will help you sell. Most of all, Dave shows you how to dramatically increase your ability to win the big sale. Illus.
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