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Diane Publishing Books
Heraldic Design: Its Origins, Ancient Forms and Modern Usage
Hubert Allcock (au)
The functional importance of heraldry during the age of chivalry is reflected in the decorative techniques and the great wealth of design which we have inherited. Heraldry has limitless uses today in art, industry, advertising, and for family coats-of-arms. Here, every step in the development of heraldry is clearly illustrated and explained. Each emblem presented is analyzed in accordance with the best principles of heraldic design. There are chapters devoted to the design of personal, commercial and family arms, plus a special section on the art of heraldic calligraphy and the explicit and detailed instructions on the use of heraldry in advertising and related fields. Includes early American arms and the seals of the 50 U.S. States. Glossary. Illustrations.
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