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  Home > Diane Publishing Books >

Finding Betty Crocker: The Secret Life of America’s First Lady
Reveals how a fictitious spokesperson was enthusia

Our Price: $23.00
By Susan Marks (au)
Year: 2005
Pages: 274
Binding Hardcover
ISBN 743265017

Product Code: 1422365999

Reveals how a fictitious spokesperson was enthusiastically welcomed into kitchens & shopping carts across the nation.  “Betty” was chosen as a first name, & paired it with Crocker, after William Crocker, a co. dir. She would be a “friend” to consumers in search of advice on baking, & their personal lives. Soon she had her own nat. radio show, which during the great Depression & WW2 broadcast money-saving recipes, rationing tips, & hope. Her first cookbook was released in 1950. Today, over 200 products bear the name of Betty Crocker, along with thousands of recipe booklets & cookbooks,, & a newspaper column. Betty Crocker is one of the most successful branding campaigns the world has ever know. Illustrations.

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