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Finding Betty Crocker: The Secret Life of America’s First Lady
Our Price:
$
23.00
By
Susan Marks (au)
Year:
2005
Pages:
274
Binding
Hardcover
ISBN
743265017
Product Code:
1422365999
Description
Reveals how a fictitious spokesperson was enthusiastically welcomed into kitchens & shopping carts across the nation. “Betty” was chosen as a first name, & paired it with Crocker, after William Crocker, a co. dir. She would be a “friend” to consumers in search of advice on baking, & their personal lives. Soon she had her own nat. radio show, which during the great Depression & WW2 broadcast money-saving recipes, rationing tips, & hope. Her first cookbook was released in 1950. Today, over 200 products bear the name of Betty Crocker, along with thousands of recipe booklets & cookbooks,, & a newspaper column. Betty Crocker is one of the most successful branding campaigns the world has ever know. Illustrations.
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