Home > Historical Society of Pennsylvania >     Ethnic Images in Advertising: An Exhibition Co-Sponsored by The Balch Institute for Ethnic Studies & the Anti-Defamation League of B'nai B'rith
	Our Price: $15.00 Year: 1984 Pages: 30 Binding Paperback Product Code: 1422358259

Description   by Gail F. Stern (ed); M. Mark Stolarik (pf); Theodore Freedman (ad). Catalogue of an exhibition comprising ethnic images employed by the American advertising industry to sell products during the past century. While most of the images are of ethnic Americans, the boundaries between homeland & adopted land are often blurred. All of the ads included here use visual representations of people, such as Aunt Jemima, the Dutch Cleanser girl & Chiquita Banana. These images are stereotypes -- oversimplified expressions which impose uniformity on a group without consideration of individual differences. The addition of images from the entertainment industry served to enlarge considerably the number of ethnic groups represented in the exhibition, such as movie posters & songsheet covers. Over 30 color & b&w illus.

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