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Diane Publishing Books
Doing Business in 21st Century India: How to Profit Today in Tomorrow’s Most Exciting Market
Gunjan Bagla (au)
India has the second-fastest-growing economy in the world. The spending of its middle class is rapidly increasing and its population is eager to acquire Western conveniences. This book shows you how to make inroads into and thrive in this developing region with information that includes: An overview and analysis of India’s most promising industries; The Six Cs of Sales and Marketing in India; Essential tips on attracting and retaining top talent; An overview of finance in the region that every investor will want to read; Modern Indian history 101; Insider perspectives from top veteran professionals in the region; and Guidance on India’s often complex laws, rules and regulations. “Required reading for anyone who wants or has business in India.”
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