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Diane Publishing Books
Dairy Member Frustration and Solidarity Difficulties: A Qualitative Analysis
Thomas W. Gray (au)
Little analysis has been done in member relations research to explore dairy member frustrations. This may be due to a cultural bias to avoid conflict. Other reasons why member frustration may not be researched may be methodological. Social research is structured with mail surveys which seek to answer complaints. Questions asked are limited to specific research agendas. Researchers have countered these difficulties by adding sections at the end of surveys asking respondents to write comments, but these are not analyzed. This report addresses both cultural & methodological issues by summarizing & analyzing a series of written comments from members of 2 dairy coops. Includes recommendations for working with negative, written comments.
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