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Color Stories: Behind the Scenes of America’s Billion-Dollar Beauty Industry
Takes us behind the scenes during the 9 months tha

 
Our Price: $23.00
By Mary Lisa Gavenas (au)
Year: 2002
Pages: 212
Binding Hardcover
ISBN 684865157

Product Code: 1422366928

Description
 
Takes us behind the scenes during the 9 months that culminate in the launch of a season’s all-important “color stories.” We discover how one shade becomes the “must have,” why makeup artists never use the same products as the rest of us, & exactly how easy -- & impossible -- it is to start a million-dollar makeup line. Backstage at the runway shows, we’re swept into the catty, chaotic work world of makeup mogul Bobbi Brown & supermodel Gisele Bundchen. At Estee Lauder headquarters, we see Aerin Lauder Zinterhofer spin societal trends into a lipstick lineup. We  find out how Cindy Crawford got to be worth every penny of her $10 million contracts. We also learn about marketing & how this industry revolutionized the role of women in business.

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