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Diane Publishing Books
Code Name Ginger: The Story Behind Segway and Dean Kamen’s Quest to Invent a New World
Steve Kemper (au)
The unforgettable story of “Ginger,” officially named the Segway Human Transporter: a self-balancing, electric-powered people mover that inventor Dean Kamen called “magic sneakers.” This book documents the birth of a marvelous new technology and the feats of its remarkable inventor, his team of engineers, and the financiers who pursued them. Takes us inside a world of ingenious engineering, in which improbable ideas become real: wheelchairs climb stairs, scooters balance on 2 wheels, polluted water is made clean. Chronicles the wheeling and dealing of high-rolling investors. Delivers business lessons about marketing, innovation, leadership, and entrepreneurship, while recounting a technological adventure that will be studied for decades.
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