Cigarettes are the most conspicuous consumer produ

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Cigarettes: Anatomy of an Industry from Seed to Smoke

Our Price: $25.00

By Tara Parker-Pope (au)
Year: 2001
Pages: 192
Binding Hardcover
ISBN 156584503X

Product Code: 1437963005

Description

Cigarettes are the most conspicuous consumer product on the planet and arguably the biggest business success of the 20th cent. Here is the seed-to-smoke story of this $350 billion industry. This book presents a clear picture of this controversial product. The author shows how tobacco leaves are picked, processed, and packaged; describes the surprising origins of some of the biggest brands; explains why tobacco is the Holy Grail of cash crops; examines Philip Morris, R.J. Reynolds, and other Big Tobacco companies in detail; reveals the vital roles the federal gov’t., the military, and the entertainment industry have played in cigarettes’ success; and puts the ongoing arguments over cigarettes and public health in historic context. Illustrations.

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