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Diane Publishing Books
Cigarettes: Anatomy of an Industry from Seed to Smoke
Tara Parker-Pope (au)
Cigarettes are the most conspicuous consumer product on the planet and arguably the biggest business success of the 20th cent. Here is the seed-to-smoke story of this $350 billion industry. This book presents a clear picture of this controversial product. The author shows how tobacco leaves are picked, processed, and packaged; describes the surprising origins of some of the biggest brands; explains why tobacco is the Holy Grail of cash crops; examines Philip Morris, R.J. Reynolds, and other Big Tobacco companies in detail; reveals the vital roles the federal gov’t., the military, and the entertainment industry have played in cigarettes’ success; and puts the ongoing arguments over cigarettes and public health in historic context. Illustrations.
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