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Diane Publishing Books
Charming Your Way to the Top: Hollywood’s Premier P.R. Executive Shows You How to Get Ahead
Michael Levine (au)
Charm can increase your income, improve your status, & establish & maintain your reputation. It can mean the difference, in many cases, between success & bankruptcy. It ought to be a reflex to “turn on the charm” when dealing with customers, clients, associates, & employees. Charm is valuable for the small businessperson. It draws customers, whether to a garage, a dry cleaner, or an investment bank. When a customer contacts a firm for the first time, charm can seal the deal. Author Levine, who heads a Hollywood public relations firm, has made a lifelong point of paying attention to charm. Here he shows how to make it work for you. With this book you’ll be on your way up the career ladder with the skills you never knew you possessed. Color photos.
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