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Diane Publishing Books
Celebration of Fools: An Inside Look at the Rise and Fall of JC Penney
Bill Hare (au)
Since James Cash Penney opened his first store in Wyoming in 1902, JC Penney’s bus. model & explosive growth helped define it as the quintessential Amer. co. Founded & run on the core principles of thrift, hard work, & good citizenship, the retail giant prospered throughout the 20th century. But by the year 2000, its original beliefs arrogantly betrayed, JC Penney’s Golden Age was just a memory. This book offers an insider’s look at JC Penney’s remarkable rise & fall, charting the key people & events of this Amer. institution. Packed with captivating stories & indelible characters, it offers valuable lessons applicable in today’s bus. climate. “Tells a compelling cautionary tale whose lessons for Amer. bus. are as vital as they are timeless.” Photos.
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