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Breaking News: How the Wheels Came Off at Reuters
Breaking News: How the Wheels Came Off at Reuters

 
Our Price: $20.00
By Brian Mooney (au); Barry Simpson (au)
Year: 2003
Pages: 224
Binding Paperback
ISBN 1841125458

Product Code: 1437966047

Description
 
Exposes the sorry tale of Reutersí precipitous fall from grace. It is an incredible story of arrogance, missed opportunities, the loss of a dominant global market position and, ultimately, of a share price in freefall. The authors provide an in-depth look at Reutersí dramatic reversal of fortune, based on their own experience and interviews with dozens of current and former senior Reuters staff, as well as competitors, city analysts and the bankers, brokers, editors and others who comprise Reutersí client base. They examine Reutersí initial runaway success in exploiting new technology in the financial information markets, how this bred complacency and consequently led to the disastrous failure to meet the challenge of competition from Bloomberg.

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