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  Home > Diane Publishing Books >

Billion Dollar Bet: Robert Johnson and the Inside Story of Black Entertainment Television
Billion Dollar Bet: Robert Johnson and the Inside

Our Price: $25.00
By Brett Pulley (au)
Year: 2004
Pages: 248
Binding Hardcover
ISBN 471423637

Product Code: 1437966020

Robert L. Johnson, the founder of Black Entertainment Television (BET), is a man who has traveled the classic American journey from humble origins to unimaginable wealth. Born to a poor family in Mississippi, Johnson parlayed a $15,000 loan in 1979 into BET, one of the cable industry’s richest franchises. This book looks at one of the most enigmatic and important entrepreneurs of our time. It offers a colorful portrait of a brilliant and relentlessly focused businessman, whose life is a window into race, culture, and capitalism. Much more than a corp. analysis of profits and losses, this is a story about savvy, vision, timing, determination, failure, scandal, love, and sex -- all the things that occur behind the scenes as a company and its leader grow up. Photos.

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