Join our mailing list!
(Your shopping cart is empty)
Diane Publishing Books
Billion Dollar Bet: Robert Johnson and the Inside Story of Black Entertainment Television
Brett Pulley (au)
Robert L. Johnson, the founder of Black Entertainment Television (BET), is a man who has traveled the classic American journey from humble origins to unimaginable wealth. Born to a poor family in Mississippi, Johnson parlayed a $15,000 loan in 1979 into BET, one of the cable industry’s richest franchises. This book looks at one of the most enigmatic and important entrepreneurs of our time. It offers a colorful portrait of a brilliant and relentlessly focused businessman, whose life is a window into race, culture, and capitalism. Much more than a corp. analysis of profits and losses, this is a story about savvy, vision, timing, determination, failure, scandal, love, and sex -- all the things that occur behind the scenes as a company and its leader grow up. Photos.
Competing for Employees: Proven Marketing Strategies for Hiring & Keeping Exceptional People
Behavior & Learning of Animal Babies
Yukon Alone: The World’s Toughest Adventure Race
Comes the Millennium
Customer Service Operations: The Complete Guide
Share your knowledge of this product with other customers...
Be the first to write a review
Diane Publishing Co
PO Box 617
Darby, PA 19023-0617
Become an Affiliate
Send Us Feedback
Copyright ï¿½ 2004 Diane Publishing Company. All Rights Reserved.