“If It’s Not Fun, Why Do It?” “Bus. Has a Responsi

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Ben and Jerry’s Double-Dip: Lead with Your Values and Make Money, Too

Our Price: $24.00

By Ben Cohen (au); Jerry Greenfield (au)
Year: 1997
Pages: 300
Binding Hardcover
ISBN 684834995

Product Code: 1437951902

Description

“If It’s Not Fun, Why Do It?” “Bus. Has a Responsibility to Give Back to the Community.” To Ben Cohen and Jerry Greenfield -- better known as Ben and Jerry -- these slogans represent a philosophy of bus. and a way of life. From the day they founded Ben and Jerry’s in 1978, through the twists and turns of building a multi-million-dollar international co., they have been committed to turning bus. into a tool for social change. They call their method “values-led bus.” and explain what it is, why it’s the best model for bus. today. Using examples from their own experiences and from those of other entrepreneurs, they show how a company’s commitment to progressive social values translates into profit, in the form of unprecedented customer and employee loyalty. Illus.

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