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Diane Publishing Books
Ben and Jerry’s Double-Dip: Lead with Your Values and Make Money, Too
Ben Cohen (au); Jerry Greenfield (au)
“If It’s Not Fun, Why Do It?” “Bus. Has a Responsibility to Give Back to the Community.” To Ben Cohen and Jerry Greenfield -- better known as Ben and Jerry -- these slogans represent a philosophy of bus. and a way of life. From the day they founded Ben and Jerry’s in 1978, through the twists and turns of building a multi-million-dollar international co., they have been committed to turning bus. into a tool for social change. They call their method “values-led bus.” and explain what it is, why it’s the best model for bus. today. Using examples from their own experiences and from those of other entrepreneurs, they show how a company’s commitment to progressive social values translates into profit, in the form of unprecedented customer and employee loyalty. Illus.
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