Join our mailing list!

Official PayPal Seal

(Your shopping cart is empty)

  Home > Diane Publishing Books >

Advertising Industry in the Digital Age
Advertising Industry in the Digital Age

Our Price: $15.00
By Suzanne M. Kirchhoff (au)
Year: 2009
Pages: 25
Binding Paperback

Product Code: 1437926045

The advertising (Ad) industry is in the midst of a fundamental restructuring. The deep recession has depressed ad spending. At the same time, the industry faces longer-term challenges as consumers migrate from traditional media to digital platforms such as websites, cell phones, mobile e-readers, and gaming networks. The emerging digital market offers great advantages incl. lower dist. costs, and the ability to target ads to individuals rather than broad groups. Contents of this report: (1) Intro.; (2) Ad and the Economy: Scale of the Ad Industry; Ad Employ.; (3) Ad and Media; (4) Ad Prices/Ad Strategies: Measurability; Search/Ad Networks; Ad Networks; Behavioral Ad; (5) Ad Platforms; (6) Ad Reg’n.: Self Reg’n.; Pending Reg’n. and Oversight. Illustrations.

Share your knowledge of this product with other customers... Be the first to write a review
Diane Publishing Co
PO Box 617
Darby, PA 19023-0617
 About Us
 Become an Affiliate
 Privacy Policy
 Send Us Feedback
Company Info | Advertising | Product Index | Category Index | Help | Terms of Use
Copyright � 2004 Diane Publishing Company. All Rights Reserved.
Built with Volusion